| Specs | Convertkit | Wishpond |
|---|---|---|
| Designed For | Bloggers, content marketers and small businesses with an online presence. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Not provided on ConvertKit website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited email courses on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Not provided on Wishpond website |
| Email Split Testing | Not provided on ConvertKit website | Not provided on Wishpond website |
| Lead Scoring | None. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | ConvertKit does not support SMS automation. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | ConvertKit does not support direct mail automation. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Creating automation rules is quick and easy, even for new users with no experience. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Emails can be dragged and dropped into a course from a simple, user-friendly UI. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with incentives for opting in. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | Visual landing page editor with color, pattern and custom CSS options. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | Three lightweight, simple landing pages are available to customize. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Simple WordPress plugin lets you add call to action forms to posts and pages. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for 1,000 subscribers. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized email support and concierge service for new users. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
Leave a Reply