| Specs | Drip | GreenRope |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Not provided on Drip website | Unlimited users on all plans. |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Responsive email templates and EasyBuilder email layout builder. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | A/B split testing for emails available. |
| Lead Scoring | Lead scoring based on website/email engagement. | Lead scoring based on contact and activity data. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | GreenRope supports automated SMS and MMS marketing. |
| Direct Mail Automation | Drip does not support direct mail automation. | GreenRope does not support direct mail automation. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Designed for marketers, with a simple, albeit somewhat dated user interface. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | Drag and drop email builder, with tagging, group management and simple email course interface. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | Embeddable forms with custom CSS support. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | Complete responsive website builder with support for online stores, information websites and more. |
| Landing Page Templates | No landing page templates included. | 160 customizable website and landing page templates available. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | GreenRope Analytics Plugin available. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Cancellation requires 30 days advance notice. |
| Joining/Training Fee | No joining fee. | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | Unused payments refunded upon cancellation. |
| Support | Personalized support via email. | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. |
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