| Specs | Drip | Hatchbuck |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Not provided on Drip website | One user on Solo plan. Plans available for two, five and unlimited users. |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Large library of responsive email templates included. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Not provided on Hatchbuck website |
| Lead Scoring | Lead scoring based on website/email engagement. | Lead scoring and tagging based on website tracking and activity. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. |
| Direct Mail Automation | Drip does not support direct mail automation. | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | Easy to use opt-in form builder with custom contact fields and font, color and width options. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. |
| Landing Page Templates | No landing page templates included. | No landing page templates. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. Quick Start Program is included free with membership. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | No refunds available for unused time following cancellation. |
| Support | Personalized support via email. | Personalized support via email, plus online videos, webinars and help resources. |
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