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Drip vs Hatchbuck Comparison: Which One Is Right For You?

SpecsDripHatchbuck
Designed ForBloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform.
Email Marketing Automation
ContactsPlans starting from 100 contacts.Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on Drip websiteOne user on Solo plan. Plans available for two, five and unlimited users.
Email CoursesUnlimited autoresponders on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation rules on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesLiquid templating system with custom email templates.Large library of responsive email templates included.
Email Split TestingA/B split testing for subject lines, send times and sender names.Not provided on Hatchbuck website
Lead ScoringLead scoring based on website/email engagement.Lead scoring and tagging based on website tracking and activity.
SMS Marketing AutomationDrip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.
Direct Mail AutomationDrip does not support direct mail automation.Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.
UI and UsabilityDesigned for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind.
Automation Workflow BuilderUser-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.
Email Course BuilderThree ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.
Forms & Landing Pages
Form BuilderBuilt-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.Easy to use opt-in form builder with custom contact fields and font, color and width options.
Landing Page BuilderNo landing page builder, although integrations are available for LeadPages and Instapage.No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.
Landing Page TemplatesNo landing page templates included.No landing page templates.
WordPress PluginEmail Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.
IntegrationsDozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee. Quick Start Program is included free with membership.
Refund/GuaranteeDrip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.No refunds available for unused time following cancellation.
SupportPersonalized support via email.Personalized support via email, plus online videos, webinars and help resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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