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Drip vs HubSpot Comparison: Which One Is Right For You?

SpecsDripHubSpot
Designed ForBloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
ContactsPlans starting from 100 contacts.Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
Email VolumeUnlimited emails on all plans.Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
UsersNot provided on Drip websiteUser roles available on Pro and Enterprise plans.
Email CoursesUnlimited autoresponders on all plans.Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesUnlimited automation rules on all plans.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesLiquid templating system with custom email templates.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingA/B split testing for subject lines, send times and sender names.A/B email split testing is only available for Enterprise customers.
Lead ScoringLead scoring based on website/email engagement.Lead scoring based on customizable scoring criteria.
SMS Marketing AutomationDrip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationDrip does not support direct mail automation.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilityDesigned for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderUser-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderThree ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
Form BuilderBuilt-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderNo landing page builder, although integrations are available for LeadPages and Instapage.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesNo landing page templates included.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginEmail Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
IntegrationsDozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.One year.
Joining/Training FeeNo joining fee.Mandatory $600 to $5,000 onboarding fee.
Refund/GuaranteeDrip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.No refunds are available for early cancellations.
SupportPersonalized support via email.Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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