| Specs | Drip | Leadpages |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Not provided on Drip website | Not provided on Leadpages website |
| Email Courses | Unlimited autoresponders on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation rules on all plans. | No email marketing automation features. |
| Responsive Email Templates | Liquid templating system with custom email templates. | No email marketing features. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Not provided on Leadpages website |
| Lead Scoring | Lead scoring based on website/email engagement. | No lead scoring. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits. |
| Direct Mail Automation | Drip does not support direct mail automation. | Leadpages does not support direct mail automation. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Designed for marketers, with a UI and landing page builder that non-designers can quickly master. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | No email marketing automation features. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | LeadBoxes editor with custom color, text, spacing and CSS options. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy. |
| Landing Page Templates | No landing page templates included. | Hundreds of free and premium templates available in the Leadpages Marketplace. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools. |
| Zapier Integration | Supported. | No Zapier integration. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $25 per month for the Standard plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | All plans come with a 30 day money-back guarantee. |
| Support | Personalized support via email. | Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only. |
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