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Drip vs Leadpages Comparison: Which One Is Right For You?

SpecsDripLeadpages
Designed ForBloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations.
Email Marketing Automation
ContactsPlans starting from 100 contacts.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersNot provided on Drip websiteNot provided on Leadpages website
Email CoursesUnlimited autoresponders on all plans.No email marketing features.
Automation RulesUnlimited automation rules on all plans.No email marketing automation features.
Responsive Email TemplatesLiquid templating system with custom email templates.No email marketing features.
Email Split TestingA/B split testing for subject lines, send times and sender names.Not provided on Leadpages website
Lead ScoringLead scoring based on website/email engagement.No lead scoring.
SMS Marketing AutomationDrip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits.
Direct Mail AutomationDrip does not support direct mail automation.Leadpages does not support direct mail automation.
UI and UsabilityDesigned for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.Designed for marketers, with a UI and landing page builder that non-designers can quickly master.
Automation Workflow BuilderUser-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.No email marketing automation features.
Email Course BuilderThree ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.No email marketing features.
Forms & Landing Pages
Form BuilderBuilt-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.LeadBoxes editor with custom color, text, spacing and CSS options.
Landing Page BuilderNo landing page builder, although integrations are available for LeadPages and Instapage.One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy.
Landing Page TemplatesNo landing page templates included.Hundreds of free and premium templates available in the Leadpages Marketplace.
WordPress PluginEmail Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process.
IntegrationsDozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools.
Zapier IntegrationSupported.No Zapier integration.
PricingMonthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.Monthly fee, starting from $25 per month for the Standard plan.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeDrip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.All plans come with a 30 day money-back guarantee.
SupportPersonalized support via email.Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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