| Specs | Drip | Ontraport |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Not provided on Drip website | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Email templates are responsive and customizable. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | Lead scoring based on website/email engagement. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | Drip does not support direct mail automation. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | No landing page templates included. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized support via email. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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