| Specs | Drip | Salesforce |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | All plans support up to 10,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Not provided on Drip website | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring based on website/email engagement. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | Drip does not support direct mail automation. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | No landing page templates included. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via email. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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