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Drip vs Salesforce Comparison: Which One Is Right For You?

SpecsDripSalesforce
Designed ForBloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsPlans starting from 100 contacts.All plans support up to 10,000 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on Drip websiteNot provided on Salesforce Pardot website
Email CoursesUnlimited autoresponders on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation rules on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesLiquid templating system with custom email templates.Responsive email templates and intuitive email builder.
Email Split TestingA/B split testing for subject lines, send times and sender names.Available on Pro and Ultimate plans only.
Lead ScoringLead scoring based on website/email engagement.Lead scoring based on user activity and engagement.
SMS Marketing AutomationDrip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationDrip does not support direct mail automation.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderUser-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderThree ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderBuilt-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderNo landing page builder, although integrations are available for LeadPages and Instapage.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesNo landing page templates included.Several pre-defined landing page templates are included in Pardot.
WordPress PluginEmail Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsDozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeDrip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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