| Specs | Drip | Simplero |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Unlimited emails on all plans. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Not provided on Drip website | Not provided on Simplero website |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Not provided on Simplero website |
| Lead Scoring | Lead scoring based on website/email engagement. | None. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Drip does not support direct mail automation. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | No landing page templates included. | Not provided on Simplero website |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | None. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | Not provided on Simplero website |
| Support | Personalized support via email. | Personalized support via email, plus online FAQs, guides and video tutorials. |
Leave a Reply