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Drip vs Simplero Comparison: Which One Is Right For You?

SpecsDripSimplero
Designed ForBloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsPlans starting from 100 contacts.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeUnlimited emails on all plans.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersNot provided on Drip websiteNot provided on Simplero website
Email CoursesUnlimited autoresponders on all plans.Unlimited email autoresponder series in all plans.
Automation RulesUnlimited automation rules on all plans.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesLiquid templating system with custom email templates.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingA/B split testing for subject lines, send times and sender names.Not provided on Simplero website
Lead ScoringLead scoring based on website/email engagement.None.
SMS Marketing AutomationDrip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationDrip does not support direct mail automation.Simplero does not support direct mail automation.
UI and UsabilityDesigned for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderUser-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderThree ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderBuilt-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.Opt-in forms are easy to create and embed.
Landing Page BuilderNo landing page builder, although integrations are available for LeadPages and Instapage.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesNo landing page templates included.Not provided on Simplero website
WordPress PluginEmail Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.None.
IntegrationsDozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeDrip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.Not provided on Simplero website
SupportPersonalized support via email.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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