| Specs | Get Response | HubSpot |
|---|---|---|
| Designed For | Email marketers, SMBs and enterprise customers in need of a reliable, scalable email marketing platform. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 subscribers on $15 per month Email plan. Plans available for 5,000, 10,000, 25,000, 50,000 and 100,000+ subscribers. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Unlimited emails on all plans. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | One user on Email plan, with support for 3-10 users for Pro, Max and Enterprise customers. | User roles available on Pro and Enterprise plans. |
| Email Courses | Unlimited autoresponder series in all plans. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Basic automation included in Email plan, with full marketing automation features for Pro, Max and Enterprise customers. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | Over 500 responsive HTML email templates are included. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | A/B email split testing is possible. | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | Lead scoring based on user behavior and activity. | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | GetResponse does not natively support direct mail automation, however Zapier integrations are available for Call Loop and other SMS marketing tools. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | GetResponse does not natively support direct mail automation, however a Zapier integration is available. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | Designed for non-technical users and power users alike, with a clean and intuitive UI. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Drag-and-drop automation workflow builder with visited URL and purchase tracking. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | User-friendly Email Creator with time and action-based autoresponders. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | All-in-one web form builder can create newsletter sign-up forms, order forms, feedback forms and more. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | Drag-and-drop WYSIWYG landing page editor makes creating responsive landing pages easy. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | More than 100 professional opt-in page, sales page, download page and video landing page templates included. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | WordPress integration plugin lets you easily add subscription forms to your WordPress website. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | More than 133 integrations with CRM tools, CMSes, e-commerce platforms, landing page software and more. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $15 per month for up to 1,000 contacts. 30 day free trial available. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | One year. |
| Joining/Training Fee | No joining fee. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | No refunds available after risk-free trial period. | No refunds are available for early cancellations. |
| Support | Personalized support via phone, email and chat, as well as the GetResponse learning center. Phone support available from 9AM to 5PM EST, Monday to Friday. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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