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GetResponse vs Instapage Comparison: Which One Is Right For You?

SpecsGet ResponseInstapage
Designed ForEmail marketers, SMBs and enterprise customers in need of a reliable, scalable email marketing platform.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 1,000 subscribers on $15 per month Email plan. Plans available for 5,000, 10,000, 25,000, 50,000 and 100,000+ subscribers.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersOne user on Email plan, with support for 3-10 users for Pro, Max and Enterprise customers.Not provided on Instapage website
Email CoursesUnlimited autoresponder series in all plans.No email marketing features.
Automation RulesBasic automation included in Email plan, with full marketing automation features for Pro, Max and Enterprise customers.No email marketing automation features.
Responsive Email TemplatesOver 500 responsive HTML email templates are included.No email marketing features.
Email Split TestingA/B email split testing is possible.Not provided on Instapage website
Lead ScoringLead scoring based on user behavior and activity.No lead scoring.
SMS Marketing AutomationGetResponse does not natively support direct mail automation, however Zapier integrations are available for Call Loop and other SMS marketing tools.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationGetResponse does not natively support direct mail automation, however a Zapier integration is available. Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityDesigned for non-technical users and power users alike, with a clean and intuitive UI. Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderDrag-and-drop automation workflow builder with visited URL and purchase tracking.No email marketing automation features.
Email Course BuilderUser-friendly Email Creator with time and action-based autoresponders.No email marketing features.
Forms & Landing Pages
Form BuilderAll-in-one web form builder can create newsletter sign-up forms, order forms, feedback forms and more.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderDrag-and-drop WYSIWYG landing page editor makes creating responsive landing pages easy.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesMore than 100 professional opt-in page, sales page, download page and video landing page templates included.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginWordPress integration plugin lets you easily add subscription forms to your WordPress website.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsMore than 133 integrations with CRM tools, CMSes, e-commerce platforms, landing page software and more.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $15 per month for up to 1,000 contacts. 30 day free trial available. Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo refunds available after risk-free trial period.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via phone, email and chat, as well as the GetResponse learning center. Phone support available from 9AM to 5PM EST, Monday to Friday.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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