| Specs | Get Response | MailChimp |
|---|---|---|
| Designed For | Email marketers, SMBs and enterprise customers in need of a reliable, scalable email marketing platform. | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 subscribers on $15 per month Email plan. Plans available for 5,000, 10,000, 25,000, 50,000 and 100,000+ subscribers. | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. |
| Email Volume | Unlimited emails on all plans. | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. |
| Users | One user on Email plan, with support for 3-10 users for Pro, Max and Enterprise customers. | Additional users with custom permissions can be added to all MailChimp accounts. |
| Email Courses | Unlimited autoresponder series in all plans. | Unlimited autoresponder series on all plans except free plan. |
| Automation Rules | Basic automation included in Email plan, with full marketing automation features for Pro, Max and Enterprise customers. | Unlimited autoresponder series on all plans. |
| Responsive Email Templates | Over 500 responsive HTML email templates are included. | Pre-build responsive email templates are included, as well as an email designer tool. |
| Email Split Testing | A/B email split testing is possible. | A/B email split testing is available, with up to three variables per test. |
| Lead Scoring | Lead scoring based on user behavior and activity. | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. |
| SMS Marketing Automation | GetResponse does not natively support direct mail automation, however Zapier integrations are available for Call Loop and other SMS marketing tools. | MailChimp supports SMS marketing automation via the Text Marketer integration. |
| Direct Mail Automation | GetResponse does not natively support direct mail automation, however a Zapier integration is available. | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. |
| UI and Usability | Designed for non-technical users and power users alike, with a clean and intuitive UI. | Clean, user-friendly interface designed for people without coding or technical knowledge. |
| Automation Workflow Builder | Drag-and-drop automation workflow builder with visited URL and purchase tracking. | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. |
| Email Course Builder | User-friendly Email Creator with time and action-based autoresponders. | Email autoresponder courses are easy to create, schedule and configure. |
| Forms & Landing Pages | ||
| Form Builder | All-in-one web form builder can create newsletter sign-up forms, order forms, feedback forms and more. | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. |
| Landing Page Builder | Drag-and-drop WYSIWYG landing page editor makes creating responsive landing pages easy. | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. |
| Landing Page Templates | More than 100 professional opt-in page, sales page, download page and video landing page templates included. | No landing pages included with MailChimp. |
| WordPress Plugin | WordPress integration plugin lets you easily add subscription forms to your WordPress website. | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. |
| Integrations | More than 133 integrations with CRM tools, CMSes, e-commerce platforms, landing page software and more. | More than 700 integrations with landing page, analytics, CRM and payment processing software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $15 per month for up to 1,000 contacts. 30 day free trial available. | Free for under 2,000 subscribers. Paid plans start from $10 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds available after risk-free trial period. | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. |
| Support | Personalized support via phone, email and chat, as well as the GetResponse learning center. Phone support available from 9AM to 5PM EST, Monday to Friday. | Personalized support via email, as well as online support resources. |
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