| Specs | Get Response | Salesforce |
|---|---|---|
| Designed For | Email marketers, SMBs and enterprise customers in need of a reliable, scalable email marketing platform. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 subscribers on $15 per month Email plan. Plans available for 5,000, 10,000, 25,000, 50,000 and 100,000+ subscribers. | All plans support up to 10,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | One user on Email plan, with support for 3-10 users for Pro, Max and Enterprise customers. | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited autoresponder series in all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Basic automation included in Email plan, with full marketing automation features for Pro, Max and Enterprise customers. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Over 500 responsive HTML email templates are included. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B email split testing is possible. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring based on user behavior and activity. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | GetResponse does not natively support direct mail automation, however Zapier integrations are available for Call Loop and other SMS marketing tools. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | GetResponse does not natively support direct mail automation, however a Zapier integration is available. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Designed for non-technical users and power users alike, with a clean and intuitive UI. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Drag-and-drop automation workflow builder with visited URL and purchase tracking. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | User-friendly Email Creator with time and action-based autoresponders. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | All-in-one web form builder can create newsletter sign-up forms, order forms, feedback forms and more. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | Drag-and-drop WYSIWYG landing page editor makes creating responsive landing pages easy. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | More than 100 professional opt-in page, sales page, download page and video landing page templates included. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | WordPress integration plugin lets you easily add subscription forms to your WordPress website. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | More than 133 integrations with CRM tools, CMSes, e-commerce platforms, landing page software and more. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $15 per month for up to 1,000 contacts. 30 day free trial available. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds available after risk-free trial period. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via phone, email and chat, as well as the GetResponse learning center. Phone support available from 9AM to 5PM EST, Monday to Friday. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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