| Specs | GreenRope | Hatchbuck |
|---|---|---|
| Designed For | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Unlimited users on all plans. | One user on Solo plan. Plans available for two, five and unlimited users. |
| Email Courses | Unlimited email courses on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Responsive email templates and EasyBuilder email layout builder. | Large library of responsive email templates included. |
| Email Split Testing | A/B split testing for emails available. | Not provided on Hatchbuck website |
| Lead Scoring | Lead scoring based on contact and activity data. | Lead scoring and tagging based on website tracking and activity. |
| SMS Marketing Automation | GreenRope supports automated SMS and MMS marketing. | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. |
| Direct Mail Automation | GreenRope does not support direct mail automation. | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. |
| UI and Usability | Designed for marketers, with a simple, albeit somewhat dated user interface. | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. |
| Automation Workflow Builder | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. |
| Email Course Builder | Drag and drop email builder, with tagging, group management and simple email course interface. | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. |
| Forms & Landing Pages | ||
| Form Builder | Embeddable forms with custom CSS support. | Easy to use opt-in form builder with custom contact fields and font, color and width options. |
| Landing Page Builder | Complete responsive website builder with support for online stores, information websites and more. | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. |
| Landing Page Templates | 160 customizable website and landing page templates available. | No landing page templates. |
| WordPress Plugin | GreenRope Analytics Plugin available. | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. |
| Integrations | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. |
| Minimum Contract Term | Cancellation requires 30 days advance notice. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. | No joining fee. Quick Start Program is included free with membership. |
| Refund/Guarantee | Unused payments refunded upon cancellation. | No refunds available for unused time following cancellation. |
| Support | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. | Personalized support via email, plus online videos, webinars and help resources. |
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