| Specs | GreenRope | HubSpot |
|---|---|---|
| Designed For | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Unlimited emails on all plans. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | Unlimited users on all plans. | User roles available on Pro and Enterprise plans. |
| Email Courses | Unlimited email courses on all plans. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Unlimited automation rules on all plans. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | Responsive email templates and EasyBuilder email layout builder. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | A/B split testing for emails available. | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | Lead scoring based on contact and activity data. | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | GreenRope supports automated SMS and MMS marketing. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | GreenRope does not support direct mail automation. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | Designed for marketers, with a simple, albeit somewhat dated user interface. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | Drag and drop email builder, with tagging, group management and simple email course interface. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | Embeddable forms with custom CSS support. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | Complete responsive website builder with support for online stores, information websites and more. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | 160 customizable website and landing page templates available. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | GreenRope Analytics Plugin available. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | Cancellation requires 30 days advance notice. | One year. |
| Joining/Training Fee | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | Unused payments refunded upon cancellation. | No refunds are available for early cancellations. |
| Support | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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