| Specs | GreenRope | Instapage |
|---|---|---|
| Designed For | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Unlimited users on all plans. | Not provided on Instapage website |
| Email Courses | Unlimited email courses on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation rules on all plans. | No email marketing automation features. |
| Responsive Email Templates | Responsive email templates and EasyBuilder email layout builder. | No email marketing features. |
| Email Split Testing | A/B split testing for emails available. | Not provided on Instapage website |
| Lead Scoring | Lead scoring based on contact and activity data. | No lead scoring. |
| SMS Marketing Automation | GreenRope supports automated SMS and MMS marketing. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | GreenRope does not support direct mail automation. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Designed for marketers, with a simple, albeit somewhat dated user interface. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. | No email marketing automation features. |
| Email Course Builder | Drag and drop email builder, with tagging, group management and simple email course interface. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Embeddable forms with custom CSS support. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | Complete responsive website builder with support for online stores, information websites and more. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | 160 customizable website and landing page templates available. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | GreenRope Analytics Plugin available. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Supported. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | Cancellation requires 30 days advance notice. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. | No joining fee. |
| Refund/Guarantee | Unused payments refunded upon cancellation. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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