|Small and medium-sized businesses in need of a complete CRM and marketing automation platform.
|Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
|Email Marketing Automation
|1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts.
|Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
|Unlimited emails on all plans.
|Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
|Unlimited users on all plans.
|Additional users with custom permissions can be added to all MailChimp accounts.
|Unlimited email courses on all plans.
|Unlimited autoresponder series on all plans except free plan.
|Unlimited automation rules on all plans.
|Unlimited autoresponder series on all plans.
|Responsive Email Templates
|Responsive email templates and EasyBuilder email layout builder.
|Pre-build responsive email templates are included, as well as an email designer tool.
|Email Split Testing
|A/B split testing for emails available.
|A/B email split testing is available, with up to three variables per test.
|Lead scoring based on contact and activity data.
|Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
|SMS Marketing Automation
|GreenRope supports automated SMS and MMS marketing.
|MailChimp supports SMS marketing automation via the Text Marketer integration.
|Direct Mail Automation
|GreenRope does not support direct mail automation.
|MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
|UI and Usability
|Designed for marketers, with a simple, albeit somewhat dated user interface.
|Clean, user-friendly interface designed for people without coding or technical knowledge.
|Automation Workflow Builder
|Automation workflows are easy to build, with a visualization tool to view your marketing automation process.
|Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
|Email Course Builder
|Drag and drop email builder, with tagging, group management and simple email course interface.
|Email autoresponder courses are easy to create, schedule and configure.
|Forms & Landing Pages
|Embeddable forms with custom CSS support.
|Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
|Landing Page Builder
|Complete responsive website builder with support for online stores, information websites and more.
|MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
|Landing Page Templates
|160 customizable website and landing page templates available.
|No landing pages included with MailChimp.
|GreenRope Analytics Plugin available.
|MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
|12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software.
|More than 700 integrations with landing page, analytics, CRM and payment processing software.
|Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request.
|Free for under 2,000 subscribers. Paid plans start from $10 per month.
|Minimum Contract Term
|Cancellation requires 30 days advance notice.
|No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
|Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available.
|No joining fee.
|Unused payments refunded upon cancellation.
|MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
|Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7.
|Personalized support via email, as well as online support resources.