| Specs | GreenRope | Salesforce |
|---|---|---|
| Designed For | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. | All plans support up to 10,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Unlimited users on all plans. | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited email courses on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Responsive email templates and EasyBuilder email layout builder. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B split testing for emails available. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring based on contact and activity data. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | GreenRope supports automated SMS and MMS marketing. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | GreenRope does not support direct mail automation. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Designed for marketers, with a simple, albeit somewhat dated user interface. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | Drag and drop email builder, with tagging, group management and simple email course interface. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Embeddable forms with custom CSS support. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | Complete responsive website builder with support for online stores, information websites and more. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | 160 customizable website and landing page templates available. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | GreenRope Analytics Plugin available. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | Cancellation requires 30 days advance notice. | Annual contract. |
| Joining/Training Fee | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. | No joining fee. |
| Refund/Guarantee | Unused payments refunded upon cancellation. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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