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Hatchbuck vs HubSpot Comparison: Which One Is Right For You?

SpecsHatchbuckHubSpot
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
Email VolumeUnlimited emails on all plans.Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
UsersOne user on Solo plan. Plans available for two, five and unlimited users.User roles available on Pro and Enterprise plans.
Email CoursesUnlimited autoresponder series on all plans.Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesUnlimited automation workflows on all plans.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesLarge library of responsive email templates included.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingNot provided on Hatchbuck websiteA/B email split testing is only available for Enterprise customers.
Lead ScoringLead scoring and tagging based on website tracking and activity.Lead scoring based on customizable scoring criteria.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesNo landing page templates.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.One year.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.Mandatory $600 to $5,000 onboarding fee.
Refund/GuaranteeNo refunds available for unused time following cancellation.No refunds are available for early cancellations.
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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