| Specs | Hatchbuck | HubSpot |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Unlimited emails on all plans. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | User roles available on Pro and Enterprise plans. |
| Email Courses | Unlimited autoresponder series on all plans. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Unlimited automation workflows on all plans. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | Large library of responsive email templates included. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | Not provided on Hatchbuck website | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | No landing page templates. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | One year. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | No refunds are available for early cancellations. |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
Leave a Reply