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Hatchbuck vs Infusionsoft Comparison: Which One Is Right For You?

SpecsHatchbuckInfusionsoft
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts.
Email VolumeUnlimited emails on all plans.Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month.
UsersOne user on Solo plan. Plans available for two, five and unlimited users.Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan.
Email CoursesUnlimited autoresponder series on all plans.Unlimited marketing automation courses on all plans.
Automation RulesUnlimited automation workflows on all plans.Unlimited automation rules on all plans.
Responsive Email TemplatesLarge library of responsive email templates included.Email templates are responsive and customizable. Drag and drop email builder provided.
Email Split TestingNot provided on Hatchbuck websiteNo built-in split testing feature, however split testing is possible using A/B audience tags.
Lead ScoringLead scoring and tagging based on website tracking and activity.Lead scoring based on tags and user behavior.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.SMS marketing automation is available through integrations such as Fix Your Funnel SMS.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.Direct mail automation is available through integrations such as DirectMailManager and Click2Mail.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events.
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Opt-in form builder lets you create responsive forms with hidden fields, captchas and more.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.User-friendly visual landing page editor with support for custom CSS.
Landing Page TemplatesNo landing page templates.Several landing page templates included, with third-party landing page tools available.
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.No official WordPress plugin, however third-party WordPress plugins are available for some integrations.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.Hundreds of integrations available from the Infusionsoft Marketplace.
Zapier IntegrationSupported.Zapier integration available for $20 per month.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.Compulsory Kickstart training and initiation package, priced from $699 to $1,699.
Refund/GuaranteeNo refunds available for unused time following cancellation.All subscription and Kickstart fees are nonrefundable.
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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