| Specs | Hatchbuck | Infusionsoft |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited marketing automation courses on all plans. |
| Automation Rules | Unlimited automation workflows on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Large library of responsive email templates included. | Email templates are responsive and customizable. Drag and drop email builder provided. |
| Email Split Testing | Not provided on Hatchbuck website | No built-in split testing feature, however split testing is possible using A/B audience tags. |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | Lead scoring based on tags and user behavior. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | User-friendly visual landing page editor with support for custom CSS. |
| Landing Page Templates | No landing page templates. | Several landing page templates included, with third-party landing page tools available. |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | Hundreds of integrations available from the Infusionsoft Marketplace. |
| Zapier Integration | Supported. | Zapier integration available for $20 per month. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | All subscription and Kickstart fees are nonrefundable. |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. |
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