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Hatchbuck vs Instapage Comparison: Which One Is Right For You?

SpecsHatchbuckInstapage
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersOne user on Solo plan. Plans available for two, five and unlimited users.Not provided on Instapage website
Email CoursesUnlimited autoresponder series on all plans.No email marketing features.
Automation RulesUnlimited automation workflows on all plans.No email marketing automation features.
Responsive Email TemplatesLarge library of responsive email templates included.No email marketing features.
Email Split TestingNot provided on Hatchbuck websiteNot provided on Instapage website
Lead ScoringLead scoring and tagging based on website tracking and activity.No lead scoring.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.No email marketing automation features.
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.No email marketing features.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesNo landing page templates.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.No joining fee.
Refund/GuaranteeNo refunds available for unused time following cancellation.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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