| Specs | Hatchbuck | Leadpages |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | Not provided on Leadpages website |
| Email Courses | Unlimited autoresponder series on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation workflows on all plans. | No email marketing automation features. |
| Responsive Email Templates | Large library of responsive email templates included. | No email marketing features. |
| Email Split Testing | Not provided on Hatchbuck website | Not provided on Leadpages website |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | No lead scoring. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | Leadpages does not support direct mail automation. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | Designed for marketers, with a UI and landing page builder that non-designers can quickly master. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | No email marketing automation features. |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | LeadBoxes editor with custom color, text, spacing and CSS options. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy. |
| Landing Page Templates | No landing page templates. | Hundreds of free and premium templates available in the Leadpages Marketplace. |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools. |
| Zapier Integration | Supported. | No Zapier integration. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Monthly fee, starting from $25 per month for the Standard plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | No joining fee. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | All plans come with a 30 day money-back guarantee. |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only. |
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