| Specs | Hatchbuck | MailChimp |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. |
| Email Volume | Unlimited emails on all plans. | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | Additional users with custom permissions can be added to all MailChimp accounts. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited autoresponder series on all plans except free plan. |
| Automation Rules | Unlimited automation workflows on all plans. | Unlimited autoresponder series on all plans. |
| Responsive Email Templates | Large library of responsive email templates included. | Pre-build responsive email templates are included, as well as an email designer tool. |
| Email Split Testing | Not provided on Hatchbuck website | A/B email split testing is available, with up to three variables per test. |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | MailChimp supports SMS marketing automation via the Text Marketer integration. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | Clean, user-friendly interface designed for people without coding or technical knowledge. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | Email autoresponder courses are easy to create, schedule and configure. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. |
| Landing Page Templates | No landing page templates. | No landing pages included with MailChimp. |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | More than 700 integrations with landing page, analytics, CRM and payment processing software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Free for under 2,000 subscribers. Paid plans start from $10 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | No joining fee. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized support via email, as well as online support resources. |
Leave a Reply