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Hatchbuck vs MailChimp Comparison: Which One Is Right For You?

SpecsHatchbuckMailChimp
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeUnlimited emails on all plans.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersOne user on Solo plan. Plans available for two, five and unlimited users.Additional users with custom permissions can be added to all MailChimp accounts.
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponder series on all plans except free plan.
Automation RulesUnlimited automation workflows on all plans.Unlimited autoresponder series on all plans.
Responsive Email TemplatesLarge library of responsive email templates included.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingNot provided on Hatchbuck websiteA/B email split testing is available, with up to three variables per test.
Lead ScoringLead scoring and tagging based on website tracking and activity.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesNo landing page templates.No landing pages included with MailChimp.
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.No joining fee.
Refund/GuaranteeNo refunds available for unused time following cancellation.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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