| Specs | Hatchbuck | Simplero |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Unlimited emails on all plans. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | Not provided on Simplero website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited automation workflows on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Large library of responsive email templates included. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | Not provided on Hatchbuck website | Not provided on Simplero website |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | None. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | Simplero does not support direct mail automation. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | No landing page templates. | Not provided on Simplero website |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | None. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | No joining fee. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | Not provided on Simplero website |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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