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Hatchbuck vs Simplero Comparison: Which One Is Right For You?

SpecsHatchbuckSimplero
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeUnlimited emails on all plans.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersOne user on Solo plan. Plans available for two, five and unlimited users.Not provided on Simplero website
Email CoursesUnlimited autoresponder series on all plans.Unlimited email autoresponder series in all plans.
Automation RulesUnlimited automation workflows on all plans.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesLarge library of responsive email templates included.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingNot provided on Hatchbuck websiteNot provided on Simplero website
Lead ScoringLead scoring and tagging based on website tracking and activity.None.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.Simplero does not support direct mail automation.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Opt-in forms are easy to create and embed.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesNo landing page templates.Not provided on Simplero website
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.None.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.No joining fee.
Refund/GuaranteeNo refunds available for unused time following cancellation.Not provided on Simplero website
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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