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Hatchbuck vs Wishpond Comparison: Which One Is Right For You?

SpecsHatchbuckWishpond
Designed ForSales professionals and marketers seeking an all-in-one CRM and marketing automation platform.SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform.
Email Marketing Automation
ContactsUp to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads.
Email VolumeUnlimited emails on all plans.Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned)
UsersOne user on Solo plan. Plans available for two, five and unlimited users.One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan.
Email CoursesUnlimited autoresponder series on all plans.Unlimited email autoresponders on all plans.
Automation RulesUnlimited automation workflows on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesLarge library of responsive email templates included.Not provided on Wishpond website
Email Split TestingNot provided on Hatchbuck websiteNot provided on Wishpond website
Lead ScoringLead scoring and tagging based on website tracking and activity.Lead scoring based on activity and personal information.
SMS Marketing AutomationHatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS.
Direct Mail AutomationHatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available.
UI and UsabilityA simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. Designed for marketers and SME users, with a clean interface and user-friendly features.
Automation Workflow BuilderAutomated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity.
Email Course BuilderEmail courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails.
Forms & Landing Pages
Form BuilderEasy to use opt-in form builder with custom contact fields and font, color and width options.Drag and drop form builder with a large variety of pre-built form templates.
Landing Page BuilderNo landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options.
Landing Page TemplatesNo landing page templates.More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more.
WordPress PluginHatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.Two WordPress plugins: Landing Page Builder and Wishpond Social Contests.
IntegrationsMore than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.More than 40 integrations with CRM tools, webinar apps and email marketing platforms.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee. Quick Start Program is included free with membership.No joining fee.
Refund/GuaranteeNo refunds available for unused time following cancellation.Full and partial refunds available on annual plans in certain circumstances.
SupportPersonalized support via email, plus online videos, webinars and help resources.Personalized support via email, with user guides and case studies available in Wishpond Academy.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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