| Specs | Hatchbuck | Wishpond |
|---|---|---|
| Designed For | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | One user on Solo plan. Plans available for two, five and unlimited users. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation workflows on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Large library of responsive email templates included. | Not provided on Wishpond website |
| Email Split Testing | Not provided on Hatchbuck website | Not provided on Wishpond website |
| Lead Scoring | Lead scoring and tagging based on website tracking and activity. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Easy to use opt-in form builder with custom contact fields and font, color and width options. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | No landing page templates. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. Quick Start Program is included free with membership. | No joining fee. |
| Refund/Guarantee | No refunds available for unused time following cancellation. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, plus online videos, webinars and help resources. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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