| Specs | HubSpot | Infusionsoft |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. |
| Users | User roles available on Pro and Enterprise plans. | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | Unlimited marketing automation courses on all plans. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | Email templates are responsive and customizable. Drag and drop email builder provided. |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | No built-in split testing feature, however split testing is possible using A/B audience tags. |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | Lead scoring based on tags and user behavior. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | User-friendly visual landing page editor with support for custom CSS. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | Several landing page templates included, with third-party landing page tools available. |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | Hundreds of integrations available from the Infusionsoft Marketplace. |
| Zapier Integration | Supported. | Zapier integration available for $20 per month. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. |
| Minimum Contract Term | One year. | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. |
| Refund/Guarantee | No refunds are available for early cancellations. | All subscription and Kickstart fees are nonrefundable. |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. |
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