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HubSpot vs Instapage Comparison: Which One Is Right For You?

SpecsHubSpotInstapage
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.No email marketing features.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).No email marketing features.
UsersUser roles available on Pro and Enterprise plans.Not provided on Instapage website
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.No email marketing features.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.No email marketing automation features.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.No email marketing features.
Email Split TestingA/B email split testing is only available for Enterprise customers.Not provided on Instapage website
Lead ScoringLead scoring based on customizable scoring criteria.No lead scoring.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."No email marketing automation features.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.No email marketing features.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermOne year.No minimum contract. Plans start from one month.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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