| Specs | HubSpot | Leadpages |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | No email marketing features. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | No email marketing features. |
| Users | User roles available on Pro and Enterprise plans. | Not provided on Leadpages website |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | No email marketing features. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | No email marketing automation features. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | No email marketing features. |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | Not provided on Leadpages website |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | No lead scoring. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Leadpages does not support direct mail automation. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Designed for marketers, with a UI and landing page builder that non-designers can quickly master. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | No email marketing automation features. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | LeadBoxes editor with custom color, text, spacing and CSS options. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | Hundreds of free and premium templates available in the Leadpages Marketplace. |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools. |
| Zapier Integration | Supported. | No Zapier integration. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, starting from $25 per month for the Standard plan. |
| Minimum Contract Term | One year. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | No joining fee. |
| Refund/Guarantee | No refunds are available for early cancellations. | All plans come with a 30 day money-back guarantee. |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only. |
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