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HubSpot vs Leadpages Comparison: Which One Is Right For You?

SpecsHubSpotLeadpages
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.No email marketing features.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).No email marketing features.
UsersUser roles available on Pro and Enterprise plans.Not provided on Leadpages website
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.No email marketing features.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.No email marketing automation features.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.No email marketing features.
Email Split TestingA/B email split testing is only available for Enterprise customers.Not provided on Leadpages website
Lead ScoringLead scoring based on customizable scoring criteria.No lead scoring.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.Leadpages does not support direct mail automation.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Designed for marketers, with a UI and landing page builder that non-designers can quickly master.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."No email marketing automation features.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.No email marketing features.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.LeadBoxes editor with custom color, text, spacing and CSS options.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.Hundreds of free and premium templates available in the Leadpages Marketplace.
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools.
Zapier IntegrationSupported.No Zapier integration.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Monthly fee, starting from $25 per month for the Standard plan.
Minimum Contract TermOne year.No minimum contract. Plans start from one month.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.All plans come with a 30 day money-back guarantee.
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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