|Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
|Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
|Email Marketing Automation
|Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
|Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
|Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
|Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
|User roles available on Pro and Enterprise plans.
|Additional users with custom permissions can be added to all MailChimp accounts.
|Email autoresponders are only available on Pro and Enterprise plans.
|Unlimited autoresponder series on all plans except free plan.
|Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
|Unlimited autoresponder series on all plans.
|Responsive Email Templates
|Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
|Pre-build responsive email templates are included, as well as an email designer tool.
|Email Split Testing
|A/B email split testing is only available for Enterprise customers.
|A/B email split testing is available, with up to three variables per test.
|Lead scoring based on customizable scoring criteria.
|Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
|SMS Marketing Automation
|HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
|MailChimp supports SMS marketing automation via the Text Marketer integration.
|Direct Mail Automation
|HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
|MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
|UI and Usability
|HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
|Clean, user-friendly interface designed for people without coding or technical knowledge.
|Automation Workflow Builder
|Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
|Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
|Email Course Builder
|HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
|Email autoresponder courses are easy to create, schedule and configure.
|Forms & Landing Pages
|Dynamic opt-in lead generation forms with one-click embedding.
|Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
|Landing Page Builder
|WYSIWYG landing page editor with simple UI and a variety of customization options.
|MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
|Landing Page Templates
|More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
|No landing pages included with MailChimp.
|HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
|MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
|More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
|More than 700 integrations with landing page, analytics, CRM and payment processing software.
|Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
|Free for under 2,000 subscribers. Paid plans start from $10 per month.
|Minimum Contract Term
|No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
|Mandatory $600 to $5,000 onboarding fee.
|No joining fee.
|No refunds are available for early cancellations.
|MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
|Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.
|Personalized support via email, as well as online support resources.