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HubSpot vs MailChimp Comparison: Which One Is Right For You?

SpecsHubSpotMailChimp
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersUser roles available on Pro and Enterprise plans.Additional users with custom permissions can be added to all MailChimp accounts.
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.Unlimited autoresponder series on all plans except free plan.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.Unlimited autoresponder series on all plans.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingA/B email split testing is only available for Enterprise customers.A/B email split testing is available, with up to three variables per test.
Lead ScoringLead scoring based on customizable scoring criteria.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.No landing pages included with MailChimp.
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermOne year.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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