| Specs | HubSpot | Ontraport |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | User roles available on Pro and Enterprise plans. | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | Unlimited email courses on all plans. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | Email templates are responsive and customizable. |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | One year. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | No joining fee. |
| Refund/Guarantee | No refunds are available for early cancellations. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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