| Specs | HubSpot | Salesforce |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | All plans support up to 10,000 contacts. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | Unlimited emails on all plans. |
| Users | User roles available on Pro and Enterprise plans. | Not provided on Salesforce Pardot website |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | One year. | Annual contract. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | No joining fee. |
| Refund/Guarantee | No refunds are available for early cancellations. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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