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HubSpot vs Salesforce Comparison: Which One Is Right For You?

SpecsHubSpotSalesforce
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.All plans support up to 10,000 contacts.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).Unlimited emails on all plans.
UsersUser roles available on Pro and Enterprise plans.Not provided on Salesforce Pardot website
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.Unlimited autoresponder series on all plans.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.Responsive email templates and intuitive email builder.
Email Split TestingA/B email split testing is only available for Enterprise customers.Available on Pro and Ultimate plans only.
Lead ScoringLead scoring based on customizable scoring criteria.Lead scoring based on user activity and engagement.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.Several pre-defined landing page templates are included in Pardot.
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermOne year.Annual contract.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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