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HubSpot vs Simplero Comparison: Which One Is Right For You?

SpecsHubSpotSimplero
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersUser roles available on Pro and Enterprise plans.Not provided on Simplero website
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.Unlimited email autoresponder series in all plans.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingA/B email split testing is only available for Enterprise customers.Not provided on Simplero website
Lead ScoringLead scoring based on customizable scoring criteria.None.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.Simplero does not support direct mail automation.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.Opt-in forms are easy to create and embed.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.Not provided on Simplero website
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.None.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermOne year.No minimum contract.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.Not provided on Simplero website
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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