| Specs | HubSpot | Simplero |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | User roles available on Pro and Enterprise plans. | Not provided on Simplero website |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | Not provided on Simplero website |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | None. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Simplero does not support direct mail automation. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | Not provided on Simplero website |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | None. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | One year. | No minimum contract. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | No joining fee. |
| Refund/Guarantee | No refunds are available for early cancellations. | Not provided on Simplero website |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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