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HubSpot vs Wishpond Comparison: Which One Is Right For You?

SpecsHubSpotWishpond
Designed ForMarketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform.
Email Marketing Automation
ContactsUp to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads.
Email VolumeEmail volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned)
UsersUser roles available on Pro and Enterprise plans.One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan.
Email CoursesEmail autoresponders are only available on Pro and Enterprise plans.Unlimited email autoresponders on all plans.
Automation RulesMarketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.Unlimited automation workflows on all plans.
Responsive Email TemplatesHundreds of pre-existing responsive templates available in the HubSpot Marketplace.Not provided on Wishpond website
Email Split TestingA/B email split testing is only available for Enterprise customers.Not provided on Wishpond website
Lead ScoringLead scoring based on customizable scoring criteria.Lead scoring based on activity and personal information.
SMS Marketing AutomationHubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS.
Direct Mail AutomationHubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available.
UI and UsabilityHubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. Designed for marketers and SME users, with a clean interface and user-friendly features.
Automation Workflow BuilderAutomation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity.
Email Course BuilderHubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails.
Forms & Landing Pages
Form BuilderDynamic opt-in lead generation forms with one-click embedding.Drag and drop form builder with a large variety of pre-built form templates.
Landing Page BuilderWYSIWYG landing page editor with simple UI and a variety of customization options.Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options.
Landing Page TemplatesMore than 68 free and paid landing page template packs available from the HubSpot Marketplace.More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more.
WordPress PluginHubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.Two WordPress plugins: Landing Page Builder and Wishpond Social Contests.
IntegrationsMore than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.More than 40 integrations with CRM tools, webinar apps and email marketing platforms.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available.
Minimum Contract TermOne year.No minimum contract. Plans start from one month.
Joining/Training FeeMandatory $600 to $5,000 onboarding fee.No joining fee.
Refund/GuaranteeNo refunds are available for early cancellations.Full and partial refunds available on annual plans in certain circumstances.
SupportPersonalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.Personalized support via email, with user guides and case studies available in Wishpond Academy.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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