| Specs | HubSpot | Wishpond |
|---|---|---|
| Designed For | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | User roles available on Pro and Enterprise plans. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Email autoresponders are only available on Pro and Enterprise plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | Not provided on Wishpond website |
| Email Split Testing | A/B email split testing is only available for Enterprise customers. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring based on customizable scoring criteria. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Dynamic opt-in lead generation forms with one-click embedding. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | WYSIWYG landing page editor with simple UI and a variety of customization options. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | One year. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Mandatory $600 to $5,000 onboarding fee. | No joining fee. |
| Refund/Guarantee | No refunds are available for early cancellations. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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