| Specs | Infusionsoft | Instapage |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. | No email marketing features. |
| Email Volume | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. | No email marketing features. |
| Users | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. | Not provided on Instapage website |
| Email Courses | Unlimited marketing automation courses on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation rules on all plans. | No email marketing automation features. |
| Responsive Email Templates | Email templates are responsive and customizable. Drag and drop email builder provided. | No email marketing features. |
| Email Split Testing | No built-in split testing feature, however split testing is possible using A/B audience tags. | Not provided on Instapage website |
| Lead Scoring | Lead scoring based on tags and user behavior. | No lead scoring. |
| SMS Marketing Automation | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. | No email marketing automation features. |
| Email Course Builder | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | User-friendly visual landing page editor with support for custom CSS. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | Several landing page templates included, with third-party landing page tools available. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | Hundreds of integrations available from the Infusionsoft Marketplace. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Zapier integration available for $20 per month. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. | No joining fee. |
| Refund/Guarantee | All subscription and Kickstart fees are nonrefundable. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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