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Infusionsoft vs Instapage Comparison: Which One Is Right For You?

SpecsInfusionsoftInstapage
Designed ForSmall and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts.No email marketing features.
Email VolumeUp to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month.No email marketing features.
UsersThree users on the most affordable plan. Support for 10 users on the $599/mo Team plan.Not provided on Instapage website
Email CoursesUnlimited marketing automation courses on all plans.No email marketing features.
Automation RulesUnlimited automation rules on all plans.No email marketing automation features.
Responsive Email TemplatesEmail templates are responsive and customizable. Drag and drop email builder provided.No email marketing features.
Email Split TestingNo built-in split testing feature, however split testing is possible using A/B audience tags.Not provided on Instapage website
Lead ScoringLead scoring based on tags and user behavior.No lead scoring.
SMS Marketing AutomationSMS marketing automation is available through integrations such as Fix Your Funnel SMS.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationDirect mail automation is available through integrations such as DirectMailManager and Click2Mail.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityDesigned for experienced marketers, with a steeper learning curve than some other email marketing automation tools.Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderAutomation workflows can be configured based on user behavior, such as purchases, webpage visits and other events.No email marketing automation features.
Email Course BuilderEmail courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI.No email marketing features.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with hidden fields, captchas and more.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderUser-friendly visual landing page editor with support for custom CSS.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesSeveral landing page templates included, with third-party landing page tools available.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginNo official WordPress plugin, however third-party WordPress plugins are available for some integrations.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsHundreds of integrations available from the Infusionsoft Marketplace.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationZapier integration available for $20 per month.Zapier integration available for Premium users.
PricingMonthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermAnnual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period.No minimum contract. Plans start from one month.
Joining/Training FeeCompulsory Kickstart training and initiation package, priced from $699 to $1,699.No joining fee.
Refund/GuaranteeAll subscription and Kickstart fees are nonrefundable.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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