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Infusionsoft vs MailChimp Comparison: Which One Is Right For You?

SpecsInfusionsoftOntraport
Designed ForSmall and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
Email Marketing Automation
ContactsUp to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts.Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000.
Email VolumeUp to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month.Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000.
UsersThree users on the most affordable plan. Support for 10 users on the $599/mo Team plan.One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month.
Email CoursesUnlimited marketing automation courses on all plans.Unlimited email courses on all plans.
Automation RulesUnlimited automation rules on all plans.Unlimited automation rules on all plans.
Responsive Email TemplatesEmail templates are responsive and customizable. Drag and drop email builder provided.Email templates are responsive and customizable.
Email Split TestingNo built-in split testing feature, however split testing is possible using A/B audience tags.Support for 1-4 email variations per split test with full performance reporting.
Lead ScoringLead scoring based on tags and user behavior.Lead scoring based on user profile and behavior, with score degradation.
SMS Marketing AutomationSMS marketing automation is available through integrations such as Fix Your Funnel SMS.Ontraport supports two-way SMS communication.
Direct Mail AutomationDirect mail automation is available through integrations such as DirectMailManager and Click2Mail.Ontraport supports automated postcard marketing. PURLs are supported.
UI and UsabilityDesigned for experienced marketers, with a steeper learning curve than some other email marketing automation tools.Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface.
Automation Workflow BuilderAutomation workflows can be configured based on user behavior, such as purchases, webpage visits and other events.Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills.
Email Course BuilderEmail courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI.ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with hidden fields, captchas and more.ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms.
Landing Page BuilderUser-friendly visual landing page editor with support for custom CSS.ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process.
Landing Page TemplatesSeveral landing page templates included, with third-party landing page tools available.Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more.
WordPress PluginNo official WordPress plugin, however third-party WordPress plugins are available for some integrations.Simple integration with WordPress using the PilotPress and ONTRApages plugins.
IntegrationsHundreds of integrations available from the Infusionsoft Marketplace.More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more.
Zapier IntegrationZapier integration available for $20 per month.Supported.
PricingMonthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month.Monthly fee, starting from $79 per month for the Basic plan.
Minimum Contract TermAnnual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period.No minimum contract. Plans start from one month.
Joining/Training FeeCompulsory Kickstart training and initiation package, priced from $699 to $1,699.No joining fee.
Refund/GuaranteeAll subscription and Kickstart fees are nonrefundable.90 day money-back guarantee with Basic, Pro and Team plans.
SupportPersonalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time.Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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