| Specs | Infusionsoft | Ontraport |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Unlimited marketing automation courses on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. Drag and drop email builder provided. | Email templates are responsive and customizable. |
| Email Split Testing | No built-in split testing feature, however split testing is possible using A/B audience tags. | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | Lead scoring based on tags and user behavior. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | User-friendly visual landing page editor with support for custom CSS. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | Several landing page templates included, with third-party landing page tools available. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | Hundreds of integrations available from the Infusionsoft Marketplace. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Zapier integration available for $20 per month. | Supported. |
| Pricing | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. | No joining fee. |
| Refund/Guarantee | All subscription and Kickstart fees are nonrefundable. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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