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Infusionsoft vs Salesforce Comparison: Which One Is Right For You?

SpecsInfusionsoftSalesforce
Designed ForSmall and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUp to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts.All plans support up to 10,000 contacts.
Email VolumeUp to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month.Unlimited emails on all plans.
UsersThree users on the most affordable plan. Support for 10 users on the $599/mo Team plan.Not provided on Salesforce Pardot website
Email CoursesUnlimited marketing automation courses on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation rules on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesEmail templates are responsive and customizable. Drag and drop email builder provided.Responsive email templates and intuitive email builder.
Email Split TestingNo built-in split testing feature, however split testing is possible using A/B audience tags.Available on Pro and Ultimate plans only.
Lead ScoringLead scoring based on tags and user behavior.Lead scoring based on user activity and engagement.
SMS Marketing AutomationSMS marketing automation is available through integrations such as Fix Your Funnel SMS.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationDirect mail automation is available through integrations such as DirectMailManager and Click2Mail.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for experienced marketers, with a steeper learning curve than some other email marketing automation tools.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderAutomation workflows can be configured based on user behavior, such as purchases, webpage visits and other events.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderEmail courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with hidden fields, captchas and more.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderUser-friendly visual landing page editor with support for custom CSS.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesSeveral landing page templates included, with third-party landing page tools available.Several pre-defined landing page templates are included in Pardot.
WordPress PluginNo official WordPress plugin, however third-party WordPress plugins are available for some integrations.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsHundreds of integrations available from the Infusionsoft Marketplace.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationZapier integration available for $20 per month.Supported.
PricingMonthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermAnnual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period.Annual contract.
Joining/Training FeeCompulsory Kickstart training and initiation package, priced from $699 to $1,699.No joining fee.
Refund/GuaranteeAll subscription and Kickstart fees are nonrefundable.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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