| Specs | Infusionsoft | Salesforce |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. | All plans support up to 10,000 contacts. |
| Email Volume | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. | Unlimited emails on all plans. |
| Users | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited marketing automation courses on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Email templates are responsive and customizable. Drag and drop email builder provided. | Responsive email templates and intuitive email builder. |
| Email Split Testing | No built-in split testing feature, however split testing is possible using A/B audience tags. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring based on tags and user behavior. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | User-friendly visual landing page editor with support for custom CSS. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | Several landing page templates included, with third-party landing page tools available. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | Hundreds of integrations available from the Infusionsoft Marketplace. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Zapier integration available for $20 per month. | Supported. |
| Pricing | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. | Annual contract. |
| Joining/Training Fee | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. | No joining fee. |
| Refund/Guarantee | All subscription and Kickstart fees are nonrefundable. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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