|Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
|SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
|Email Marketing Automation
|Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts.
|All plans support up to 10,000 contacts.
|Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month.
|Unlimited emails on all plans.
|Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan.
|Not provided on Salesforce Pardot website
|Unlimited marketing automation courses on all plans.
|Unlimited autoresponder series on all plans.
|Unlimited automation rules on all plans.
|Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
|Responsive Email Templates
|Email templates are responsive and customizable. Drag and drop email builder provided.
|Responsive email templates and intuitive email builder.
|Email Split Testing
|No built-in split testing feature, however split testing is possible using A/B audience tags.
|Available on Pro and Ultimate plans only.
|Lead scoring based on tags and user behavior.
|Lead scoring based on user activity and engagement.
|SMS Marketing Automation
|SMS marketing automation is available through integrations such as Fix Your Funnel SMS.
|Automated SMS is available via the SMS Magic Interact integration.
|Direct Mail Automation
|Direct mail automation is available through integrations such as DirectMailManager and Click2Mail.
|Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
|UI and Usability
|Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools.
|Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
|Automation Workflow Builder
|Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events.
|Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
|Email Course Builder
|Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI.
|Autoresponders are easy to create and configure.
|Forms & Landing Pages
|Opt-in form builder lets you create responsive forms with hidden fields, captchas and more.
|Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
|Landing Page Builder
|User-friendly visual landing page editor with support for custom CSS.
|Landing page editor in Pardot allows for quick and simple landing page creation and customization.
|Landing Page Templates
|Several landing page templates included, with third-party landing page tools available.
|Several pre-defined landing page templates are included in Pardot.
|No official WordPress plugin, however third-party WordPress plugins are available for some integrations.
|Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
|Hundreds of integrations available from the Infusionsoft Marketplace.
|Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
|Zapier integration available for $20 per month.
|Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month.
|Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
|Minimum Contract Term
|Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period.
|Compulsory Kickstart training and initiation package, priced from $699 to $1,699.
|No joining fee.
|All subscription and Kickstart fees are nonrefundable.
|No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
|Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time.
|Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.