| Specs | Infusionsoft | Simplero |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. | Not provided on Simplero website |
| Email Courses | Unlimited marketing automation courses on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Email templates are responsive and customizable. Drag and drop email builder provided. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | No built-in split testing feature, however split testing is possible using A/B audience tags. | Not provided on Simplero website |
| Lead Scoring | Lead scoring based on tags and user behavior. | None. |
| SMS Marketing Automation | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | User-friendly visual landing page editor with support for custom CSS. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | Several landing page templates included, with third-party landing page tools available. | Not provided on Simplero website |
| WordPress Plugin | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. | None. |
| Integrations | Hundreds of integrations available from the Infusionsoft Marketplace. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Zapier integration available for $20 per month. | Supported. |
| Pricing | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. | No minimum contract. |
| Joining/Training Fee | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. | No joining fee. |
| Refund/Guarantee | All subscription and Kickstart fees are nonrefundable. | Not provided on Simplero website |
| Support | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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