| Specs | Infusionsoft | Wishpond |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited marketing automation courses on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. Drag and drop email builder provided. | Not provided on Wishpond website |
| Email Split Testing | No built-in split testing feature, however split testing is possible using A/B audience tags. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring based on tags and user behavior. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | User-friendly visual landing page editor with support for custom CSS. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | Several landing page templates included, with third-party landing page tools available. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | Hundreds of integrations available from the Infusionsoft Marketplace. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Zapier integration available for $20 per month. | Supported. |
| Pricing | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. | No joining fee. |
| Refund/Guarantee | All subscription and Kickstart fees are nonrefundable. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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