| Specs | Instapage | MailChimp |
|---|---|---|
| Designed For | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. |
| Email Marketing Automation | ||
| Contacts | No email marketing features. | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. |
| Email Volume | No email marketing features. | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. |
| Users | Not provided on Instapage website | Additional users with custom permissions can be added to all MailChimp accounts. |
| Email Courses | No email marketing features. | Unlimited autoresponder series on all plans except free plan. |
| Automation Rules | No email marketing automation features. | Unlimited autoresponder series on all plans. |
| Responsive Email Templates | No email marketing features. | Pre-build responsive email templates are included, as well as an email designer tool. |
| Email Split Testing | Not provided on Instapage website | A/B email split testing is available, with up to three variables per test. |
| Lead Scoring | No lead scoring. | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. |
| SMS Marketing Automation | Automated SMS is available via the Instapage Autopilot integration. | MailChimp supports SMS marketing automation via the Text Marketer integration. |
| Direct Mail Automation | Automated direct mail is available via the Instapage Autopilot integration. | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. |
| UI and Usability | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. | Clean, user-friendly interface designed for people without coding or technical knowledge. |
| Automation Workflow Builder | No email marketing automation features. | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. |
| Email Course Builder | No email marketing features. | Email autoresponder courses are easy to create, schedule and configure. |
| Forms & Landing Pages | ||
| Form Builder | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. |
| Landing Page Builder | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. |
| Landing Page Templates | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. | No landing pages included with MailChimp. |
| WordPress Plugin | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. |
| Integrations | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. | More than 700 integrations with landing page, analytics, CRM and payment processing software. |
| Zapier Integration | Zapier integration available for Premium users. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. | Free for under 2,000 subscribers. Paid plans start from $10 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Refunds available for users that cancel within 24 hours of purchase. | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. |
| Support | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. | Personalized support via email, as well as online support resources. |
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