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Instapage vs MailChimp Comparison: Which One Is Right For You?

SpecsInstapageMailChimp
Designed ForDigital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsNo email marketing features.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeNo email marketing features.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersNot provided on Instapage websiteAdditional users with custom permissions can be added to all MailChimp accounts.
Email CoursesNo email marketing features.Unlimited autoresponder series on all plans except free plan.
Automation RulesNo email marketing automation features.Unlimited autoresponder series on all plans.
Responsive Email TemplatesNo email marketing features.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingNot provided on Instapage websiteA/B email split testing is available, with up to three variables per test.
Lead ScoringNo lead scoring.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationAutomated SMS is available via the Instapage Autopilot integration.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationAutomated direct mail is available via the Instapage Autopilot integration.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityDesigned for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderNo email marketing automation features.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderNo email marketing features.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderPowerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderWYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page Templates100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.No landing pages included with MailChimp.
WordPress PluginInstapage WordPress plugin lets you push Instapage landing pages to your WordPress website.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationZapier integration available for Premium users.Supported.
PricingMonthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeRefunds available for users that cancel within 24 hours of purchase.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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