| Specs | Instapage | Ontraport |
|---|---|---|
| Designed For | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | No email marketing features. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | No email marketing features. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Not provided on Instapage website | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | No email marketing features. | Unlimited email courses on all plans. |
| Automation Rules | No email marketing automation features. | Unlimited automation rules on all plans. |
| Responsive Email Templates | No email marketing features. | Email templates are responsive and customizable. |
| Email Split Testing | Not provided on Instapage website | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | No lead scoring. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | Automated SMS is available via the Instapage Autopilot integration. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | Automated direct mail is available via the Instapage Autopilot integration. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | No email marketing automation features. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | No email marketing features. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Zapier integration available for Premium users. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Refunds available for users that cancel within 24 hours of purchase. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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