| Specs | Instapage | Salesforce |
|---|---|---|
| Designed For | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | No email marketing features. | All plans support up to 10,000 contacts. |
| Email Volume | No email marketing features. | Unlimited emails on all plans. |
| Users | Not provided on Instapage website | Not provided on Salesforce Pardot website |
| Email Courses | No email marketing features. | Unlimited autoresponder series on all plans. |
| Automation Rules | No email marketing automation features. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | No email marketing features. | Responsive email templates and intuitive email builder. |
| Email Split Testing | Not provided on Instapage website | Available on Pro and Ultimate plans only. |
| Lead Scoring | No lead scoring. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | Automated SMS is available via the Instapage Autopilot integration. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | Automated direct mail is available via the Instapage Autopilot integration. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | No email marketing automation features. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | No email marketing features. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Zapier integration available for Premium users. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Refunds available for users that cancel within 24 hours of purchase. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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