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Instapage vs Simplero Comparison: Which One Is Right For You?

SpecsInstapageSimplero
Designed ForDigital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsNo email marketing features.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeNo email marketing features.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersNot provided on Instapage websiteNot provided on Simplero website
Email CoursesNo email marketing features.Unlimited email autoresponder series in all plans.
Automation RulesNo email marketing automation features.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesNo email marketing features.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingNot provided on Instapage websiteNot provided on Simplero website
Lead ScoringNo lead scoring.None.
SMS Marketing AutomationAutomated SMS is available via the Instapage Autopilot integration.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationAutomated direct mail is available via the Instapage Autopilot integration.Simplero does not support direct mail automation.
UI and UsabilityDesigned for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderNo email marketing automation features.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderNo email marketing features.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderPowerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.Opt-in forms are easy to create and embed.
Landing Page BuilderWYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page Templates100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.Not provided on Simplero website
WordPress PluginInstapage WordPress plugin lets you push Instapage landing pages to your WordPress website.None.
IntegrationsMore than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationZapier integration available for Premium users.Supported.
PricingMonthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeRefunds available for users that cancel within 24 hours of purchase.Not provided on Simplero website
SupportPersonalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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