| Specs | Instapage | Simplero |
|---|---|---|
| Designed For | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | No email marketing features. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | No email marketing features. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Not provided on Instapage website | Not provided on Simplero website |
| Email Courses | No email marketing features. | Unlimited email autoresponder series in all plans. |
| Automation Rules | No email marketing automation features. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | No email marketing features. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | Not provided on Instapage website | Not provided on Simplero website |
| Lead Scoring | No lead scoring. | None. |
| SMS Marketing Automation | Automated SMS is available via the Instapage Autopilot integration. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Automated direct mail is available via the Instapage Autopilot integration. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | No email marketing automation features. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | No email marketing features. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. | Not provided on Simplero website |
| WordPress Plugin | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. | None. |
| Integrations | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Zapier integration available for Premium users. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Refunds available for users that cancel within 24 hours of purchase. | Not provided on Simplero website |
| Support | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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