| Specs | Instapage | Wishpond |
|---|---|---|
| Designed For | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | No email marketing features. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | No email marketing features. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Not provided on Instapage website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | No email marketing features. | Unlimited email autoresponders on all plans. |
| Automation Rules | No email marketing automation features. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | No email marketing features. | Not provided on Wishpond website |
| Email Split Testing | Not provided on Instapage website | Not provided on Wishpond website |
| Lead Scoring | No lead scoring. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Automated SMS is available via the Instapage Autopilot integration. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Automated direct mail is available via the Instapage Autopilot integration. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | No email marketing automation features. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | No email marketing features. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Zapier integration available for Premium users. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Refunds available for users that cancel within 24 hours of purchase. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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