LeadPages
- Best for businesses, marketers, bloggers, and online advertisers.
- 14-days free trial
- Easy-to-use drag-and-drop landing page builder
- 160+ templates to choose from
- Cost-effective
- Unlimited traffic and leads
- No heatmaps
LeadPages is a powerful landing page builder and opt-in form creator tool that’s must for every business. It comes with several templates that are mobile-friendly and customizable.
It integrates with leading marketing tools like Facebook ads, Zapier, Shopify, and many others.
This makes LeadPages a perfect marketing platform that doesn’t just let you create high converting landing pages but it gives you the freedom to use it with all the leading marketing tools and CRM platforms.
LeadPages is indeed best in the game when it comes to creating stunning landing pages but there are several LeadPages alternatives that you can opt for to grow your business.
A quick Google search will reveal that LeadPages competitors (free and paid) are everywhere and it often gets confusing for businesses, marketers, bloggers, and ecommerce stores to go with the right option.
Think of Drip, ClickFunnels, and ConvertKit, and others, these are some of the many LeadPages alternatives and competitors. If you’re not sure what’s the best and most appropriate landing page tool and email marketing software for your business, this article is for you.
I'll discuss 5 LeadPages alternatives in this article with a focus on discussing their unique features and why and when you should use each of them. Specifically, I'll focus on the landing page and opt-in form builder and email marketing and automation features.
End result? You'll be able to find the most appropriate landing page builder for your business that will be right in terms of features and price.
So let’s get started.
DRIP
Drip is an ecommerce CRM that is a perfect email marketing and automation tool for ecommerce stores and online sellers. Drip doesn’t seem to be a LeadPages alternative because it isn’t essentially a landing page builder. Sure, it isn’t a direct competitor.
But when Drip works with a landing page builder, it becomes a next level marketing automation tool. When you use Drip with another landing page builder like ClickFunnels or Instapage, it becomes one heck of a LeadPages competitor.
- FORMS & PAGES
- EMAIL MARKETING AND AUTOMATION
- PRICING
OPT-IN FORMS AND LANDING PAGES
Drip doesn’t offer a lot in terms of opt-in forms and landing pages. This isn’t its area of strength.
It has a simple opt-in form and landing page builder but that’s too basic and don’t compete with LeadPages at all.
However, Drip supports several landing page builders including ClickFunnels, OptinMonster, Unbounce, and more.
Coupled with a decent landing page builder tool, Drip puts your entire marketing on automation. Landing pages convert visitors into buyers, Drip’s ECRM handles the rest, and you get to grow your business without moving your fingers.
Verdict
If you’re interested in creating professional landing pages, Drip doesn’t offer it. Drip will provide you with a complete marketing automation and ECRM solution to grow your business and engage with your customers.
Drip can be integrated with several landing page building tools and that’s how it becomes a strong LeadPages alternative that gives you all the freedom to create landing pages, build email lists, and communicate with your customers.
ConvertKit
ConvertKit is an email marketing tool for marketers and businesses.
When it comes to LeadPages vs ConvertKit, we cannot compare ConvertKit as a standalone email marketing tool with LeadPages.
However, when ConvertKit is used with a landing page builder, it then becomes a LeadPages competitor.
- FORMS & PAGES
- EMAIL MARKETING AND AUTOMATION
- PRICING
OPT-IN FORMS AND LANDING PAGES
ConvertKit has a basic opt-in form builder. It doesn’t come with a landing page builder so it cannot compete LeadPages in terms of this particular feature.
However, ConvertKit can be integrated with several leading landing page builders like Unbounce, OptimizePress, SumoMe, ConvertPlus, and others.
That’s where it becomes an all-in-one marketing automation tool with no match.
Verdict
ConvertKit is an email marketing tool with basic opt-in form builder that’s fully customizable. It is best suited to small businesses and bloggers.
However, if you want to use ConvertKit for your ecommerce store or if you run a fairly large online business or a SaaS company, you'll need to use a landing page builder with ConvertKit which will make it pricey.
LeadPages, being a standalone landing page builder, doesn’t offer you with an email marketing solution but it is quite affordable as a landing page building tool.
ClickFunnels
Best for digital product authors and online sellers including bloggers and small businesses.
- 14-days free trial
- Complete sales funnel creation suite
- Landing page builder
- A complete selling solution with shopping cart
- Supports third-party tools
- A bit pricey
- Lacks landing page integration
ClickFunnels is a sales funnel tool that lets you create sales funnels for your business effortlessly.
It is a complete business automation suite which helps you market, sell, and deliver products online.
ClickFunnels is a LeadPages alternative because you can create landing pages with ClickFunnels. However, ClickFunnels is more than a landing page builder.
Let’s see how it compares to LeadPages.
- FORMS & PAGES
- EMAIL MARKETING AND AUTOMATION
- PRICING
PRICING
ClickFunnels has two different packages, you can try it FREE for 14 days.
ClickFunnels Plus is priced at $97 per month. You can create up to 20 funnels, 100 pages, and is suitable for up to 20K visitors per month.
ClickFunnels Suite is priced at $297 per month which comes with unlimited traffic, funnels, domains, and pages. You get all the features with this plan such as affiliate program support and smart action funnels that support text messages and email.
LeadPages is definitely a cost-effective option when compared to ClickFunnels. You can get LeadPages free trial for 14-days and then it will cost you $17 per month.
If you intend to use it with a marketing automation tool like Drip, it will cost you an additional $41 per month which is still less than ClickFunnels.
Verdict
ClickFunnels is a powerful all-in-one funnel creation tool that’s best suited to small businesses and online sellers. It offers you everything you need to sell, market, and deliver digital products online.
It is not one of the cheapest LeadPages alternatives even if you use LeadPages with an email marketing tool.
Unbounce
Unbounce is a landing page builder for marketers.
It is an advanced and an enterprise-level landing page and conversion platform that’s best suited to large businesses, agencies, ecommerce stores, and marketers who work with multiple clients. As a landing page builder, Unbounce is a direct competitor and a LeadPages alternative.
Let’s see how it compares.
- FORMS & PAGES
- EMAIL MARKETING AND AUTOMATION
- PRICING
PRICING
Unbounce has 3 different plans to choose from. You can try your plan for 30-days at NO COST.
The Essential plan is available at $79 per month which supports 75 landing pages and 8 popups and sticky bars.
The Premium plan is priced at $159 per month which comes with 150 landing pages and 16 popups and sticky bars.
The Enterprise plan costs $399 per month and comes with 375+ landing pages and 40+ popups and sticky bars.
Compare this to LeadPages, you'll notice that Unbounce is expensive.
The Standard LeadPages plan costs you $37 per month and goes as low as $17 per month with no limitations at all. You get unlimited landing pages and templates.
Verdict
Unbounce is a decent LeadPages alternative but unfortunately, it isn’t a cheaper alternative to LeadPages. Both landing page builders offer similar features, but because of its lower price, LeadPages is a clear winner.
Infusionsoft
Instapage is a landing page builder designed specifically for PPC marketers. Its focus is on post-click experience and conversion optimization.
It is best suited to digital advertisers and marketers.
Let’s see how it compares to LeadPages…
- FORMS & PAGES
- EMAIL MARKETING AND AUTOMATION
- PRICING
PRICING
Instapage comes with a 14-day FREE trial.
It offers you with 4 packages to choose from:
The Core package is priced at $69 per month and is ideal for new digital marketers. It comes with basic features like mobile responsive builder, 40+ integrations, and Instablocks (the landing page builder).
The Optimizer is priced at $99 per month and is best suited to advanced marketers. It offers additional features like heatmaps, unlimited A/B testing, conversion analytics, and dynamic text replacement.
The Team & Agency is priced at $179 per month and is suitable for teams and agencies. It includes all the features of Optimizer and offers 15 subaccounts, audit log, and branded lead notifications.
The Enterprise has custom pricing. It is a customized plan that’s suited to enterprises that are looking for advanced functionalities. Some of the features include AMP landing pages, real-time collaboration, global blocks, and more.
Instapage isn’t a cheap alternative to LeadPages which starts at $37 per month and goes as low as $17 a month.
You'll find most of the similar Instapage Core and Optimizer features in LeadPages Standard and Pro. So LeadPages is a better and cost-effective option.
Verdict
Instapage is a great landing page builder for marketers and online advertisers while LeadPages is best suited to small and medium-sized businesses.
In terms of features and functionality, there aren’t a lot of differences but Instapage offers you with more features as compared to LeadPages but these extra features and functionalities come at a price.
FINAL WORDS
The tools discussed above are helpful in several ways. Whether you’re looking for a cost-effective landing page builder or an all-in-one marketing suite for your business, you have a lot of options to choose from.
What’s your favorite marketing tool?
What’s the landing page builder that you like and why?
Let me know by leaving a comment below.
Have you used any of these tools?
If not, what marketing tools and platforms have you used?
Let me know by leaving a comment below.
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