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LeadPages Alternatives

LeadPages

  • Best for businesses, marketers, bloggers, and online advertisers.
  • 14-days free trial
  • Easy-to-use drag-and-drop landing page builder
  • 160+ templates to choose from
  • Cost-effective
  • Unlimited traffic and leads
  • No heatmaps

LeadPages is a powerful landing page builder and opt-in form creator tool that’s must for every business. It comes with several templates that are mobile-friendly and customizable.

It integrates with leading marketing tools like Facebook ads, Zapier, Shopify, and many others.

This makes LeadPages a perfect marketing platform that doesn’t just let you create high converting landing pages but it gives you the freedom to use it with all the leading marketing tools and CRM platforms.

LeadPages is indeed best in the game when it comes to creating stunning landing pages but there are several LeadPages alternatives that you can opt for to grow your business.

A quick Google search will reveal that LeadPages competitors (free and paid) are everywhere and it often gets confusing for businesses, marketers, bloggers, and ecommerce stores to go with the right option.

Think of Drip, ClickFunnels, and ConvertKit, and others, these are some of the many LeadPages alternatives and competitors. If you’re not sure what’s the best and most appropriate landing page tool and email marketing software for your business, this article is for you.

I'll discuss 5 LeadPages alternatives in this article with a focus on discussing their unique features and why and when you should use each of them. Specifically, I'll focus on the landing page and opt-in form builder and email marketing and automation features.

End result? You'll be able to find the most appropriate landing page builder for your business that will be right in terms of features and price.

So let’s get started.

DRIP


Drip is an ecommerce CRM that is a perfect email marketing and automation tool for ecommerce stores and online sellers. Drip doesn’t seem to be a LeadPages alternative because it isn’t essentially a landing page builder. Sure, it isn’t a direct competitor.

But when Drip works with a landing page builder, it becomes a next level marketing automation tool. When you use Drip with another landing page builder like ClickFunnels or Instapage, it becomes one heck of a LeadPages competitor.

  • FORMS & PAGES
  • EMAIL MARKETING AND AUTOMATION
  • PRICING

OPT-IN FORMS AND LANDING PAGES

Drip doesn’t offer a lot in terms of opt-in forms and landing pages. This isn’t its area of strength.

It has a simple opt-in form and landing page builder but that’s too basic and don’t compete with LeadPages at all.

However, Drip supports several landing page builders including ClickFunnels, OptinMonster, Unbounce, and more.

Coupled with a decent landing page builder tool, Drip puts your entire marketing on automation. Landing pages convert visitors into buyers, Drip’s ECRM handles the rest, and you get to grow your business without moving your fingers.

EMAIL MARKETING AND AUTOMATION

This is where Drip is best at.

As a complete marketing automation suite for small and mid-sized online sellers and ecommerce stores, Drip offers you with cutting edge CRM solution.

Automated workflows at Drip make it a beginner’s best friend. You can choose from hundreds of automated workflows, customize them, and get started immediately.

The prebuilt campaign is another feature that makes it easier than ever for online sellers of physical and digital products to set up campaigns in minutes.

Personalized emails, customized content, list segmentation, purchase intent marketing, conversion tracking, API, and integration with hundreds of third-party tools make Drip an awesome choice for any ecommerce and SaaS business that wants to put marketing on autopilot.

When used with other marketing tools, Drip gets even better.

PRICING

You can use Drip at NO COST if you have 0 – 100 subscribers.

It offers you with 3 paid plans and all of them come with free trials. This means you can test Drip without spending a dime.

The best part: You get access to all the FEATURES irrespective of your plan.

The Basic plan is priced at $41 per month and is suitable for businesses having 101-2500 subscribers.

The Pro plan goes as low as $83 per month and is suitable for businesses having 2501 – 5000 subscribers. If you intend to use Drip with a landing page builder to compete with LeadPages, you'll have to pay an additional monthly fee for the landing page builder.

Comparing this to LeadPages, which charges you as low as $17 per month, LeadPages is quite an attractive option considering the fact that you can try LeadPages FREE for 14-days.

Verdict

If you’re interested in creating professional landing pages, Drip doesn’t offer it. Drip will provide you with a complete marketing automation and ECRM solution to grow your business and engage with your customers.

Drip can be integrated with several landing page building tools and that’s how it becomes a strong LeadPages alternative that gives you all the freedom to create landing pages, build email lists, and communicate with your customers.

ConvertKit


ConvertKit is an email marketing tool for marketers and businesses.

When it comes to LeadPages vs ConvertKit, we cannot compare ConvertKit as a standalone email marketing tool with LeadPages.

However, when ConvertKit is used with a landing page builder, it then becomes a LeadPages competitor.

  • FORMS & PAGES
  • EMAIL MARKETING AND AUTOMATION
  • PRICING

OPT-IN FORMS AND LANDING PAGES

ConvertKit has a basic opt-in form builder. It doesn’t come with a landing page builder so it cannot compete LeadPages in terms of this particular feature.

However, ConvertKit can be integrated with several leading landing page builders like Unbounce, OptimizePress, SumoMe, ConvertPlus, and others.

That’s where it becomes an all-in-one marketing automation tool with no match.

EMAIL MARKETING AND AUTOMATION

ConvertKit is a full-fledged email marketing and automation platform for marketers, businesses, and bloggers.

Anyone who is running an online business can use ConvertKit’s email marketing solution.

It has a drag-and-drop email sequence builder that lets you create email workflows and sequence for your business like a pro.

You can use if, then, that, etc. in your workflows to make emails targeted and personalized.

ConvertKit supports a whole lot of landing page builders. You have a lot of options to choose from.

For instance, you can use Unbounce with ConvertKit to hook landing pages with your email marketing software.

LeadPages, on the other hand, is a standalone landing page builder that lacks email marketing automation feature. ConvertKit with a landing page builder will outperform LeadPages on any given day.

PRICING

ConvertKit offers 4 different packages to choose from and the good thing is that all of the packages come with 14-days FREE trial.

You get to send unlimited emails and get unlimited customized forms with all the packages. In fact, all the packages offer same exact features.

The first plan is for businesses having 0 – 1000 subscribers and is priced at $24 per month.

The next plan is for 1000 – 3000 subscribers and goes as low as $41 per month. The next plan is suitable for 3000 – 5000 subscribers and is priced at $64 per month.

Custom plan for bigger lists is the final plan. LeadPages have a starting price of $17 per month which is an affordable option. But you'll need to invest in an email marketing tool if you plan to use landing pages for ecommerce.

Verdict

ConvertKit is an email marketing tool with basic opt-in form builder that’s fully customizable. It is best suited to small businesses and bloggers.

However, if you want to use ConvertKit for your ecommerce store or if you run a fairly large online business or a SaaS company, you'll need to use a landing page builder with ConvertKit which will make it pricey.

LeadPages, being a standalone landing page builder, doesn’t offer you with an email marketing solution but it is quite affordable as a landing page building tool.

ClickFunnels


Best for digital product authors and online sellers including bloggers and small businesses.

  • 14-days free trial
  • Complete sales funnel creation suite
  • Landing page builder
  • A complete selling solution with shopping cart
  • Supports third-party tools
  • A bit pricey
  • Lacks landing page integration

ClickFunnels is a sales funnel tool that lets you create sales funnels for your business effortlessly.

It is a complete business automation suite which helps you market, sell, and deliver products online.

ClickFunnels is a LeadPages alternative because you can create landing pages with ClickFunnels. However, ClickFunnels is more than a landing page builder.

Let’s see how it compares to LeadPages.

  • FORMS & PAGES
  • EMAIL MARKETING AND AUTOMATION
  • PRICING

OPT-IN FORMS AND LANDING PAGES

ClickFunnels lets you create professional sales funnels. It has 22 built-in sales funnel such as bridge funnel, tripwire, squeeze pages, and more.

There are numerous landing page designs that you can choose from for your funnel. All the templates for your funnel are scientifically proven for conversions and they're customizable.

It has an easy-to-use drag-and-drop funnel builder where you can add products, split test, create automation emails, add OTOs, down sells, upsells, and more.

You get a complete marketing solution with ClickFunnels that is perfect for small to medium businesses that sell digital products online.

LeadPages, on the other hand, isn’t as powerful as it only offers you with landing page building feature. You have to use a marketing automation tool with LeadPages like Drip to make it comparable with ClickFunnels.

EMAIL MARKETING AND AUTOMATION

You get basic level marketing and automation with ClickFunnels.

It lets you create email sequence for your funnel but when your business grows, you'll need to switch to a more powerful email marketing automation tool like ConvertKit.

In terms of business automation, ClickFunnels does a great job because you can manage your entire sales funnel, product setup, delivery, and customer communication with it.

This makes it a great automation tool.

In order to use LeadPages as an automation tool, you'll need to use it with an email marketing tool like Drip or ConvertKit as discussed above.

PRICING

ClickFunnels has two different packages, you can try it FREE for 14 days.

ClickFunnels Plus is priced at $97 per month. You can create up to 20 funnels, 100 pages, and is suitable for up to 20K visitors per month.

ClickFunnels Suite is priced at $297 per month which comes with unlimited traffic, funnels, domains, and pages. You get all the features with this plan such as affiliate program support and smart action funnels that support text messages and email.

LeadPages is definitely a cost-effective option when compared to ClickFunnels. You can get LeadPages free trial for 14-days and then it will cost you $17 per month.

If you intend to use it with a marketing automation tool like Drip, it will cost you an additional $41 per month which is still less than ClickFunnels.

Verdict

ClickFunnels is a powerful all-in-one funnel creation tool that’s best suited to small businesses and online sellers. It offers you everything you need to sell, market, and deliver digital products online.

It is not one of the cheapest LeadPages alternatives even if you use LeadPages with an email marketing tool.

Unbounce


Unbounce is a landing page builder for marketers.

It is an advanced and an enterprise-level landing page and conversion platform that’s best suited to large businesses, agencies, ecommerce stores, and marketers who work with multiple clients. As a landing page builder, Unbounce is a direct competitor and a LeadPages alternative.

Let’s see how it compares.

  • FORMS & PAGES
  • EMAIL MARKETING AND AUTOMATION
  • PRICING

OPT-IN FORMS AND LANDING PAGES

Unbounce is a powerful landing page builder that lets you create landing pages, popups, and sticky bars. It is a 3-in-1 platform.

You can create mobile responsive landing pages in minutes by tweaking a suitable template from their library. There are more than 125+ templates to choose from.

It has a drag-and-drop builder that’s extremely feature-rich.

You get some of the best features like dynamic text replacement, parallax scrolling, webhooks and API, A/B testing, lightbox forms, real-time data analysis, and more.

Unbounce can be used with several leading third-party tools so integration isn’t an issue.

LeadPages offers similar features such as mobile responsive landing pages, popups, audience targeting, A/B testing, pixel placement, advanced analytics, and integrations. In terms of features, both LeadPages and Unbounce offer similar features and there isn’t much of a difference.

EMAIL MARKETING AND AUTOMATION

Unbounce doesn’t offer any email marketing and automation service. Neither does LeadPages.

You have to use an email marketing tool with Unbounce like Drip or ConvertKit. This will help you hook landing pages with your email marketing platform to grow your business.

PRICING

Unbounce has 3 different plans to choose from. You can try your plan for 30-days at NO COST.

The Essential plan is available at $79 per month which supports 75 landing pages and 8 popups and sticky bars.

The Premium plan is priced at $159 per month which comes with 150 landing pages and 16 popups and sticky bars.

The Enterprise plan costs $399 per month and comes with 375+ landing pages and 40+ popups and sticky bars.

Compare this to LeadPages, you'll notice that Unbounce is expensive.

The Standard LeadPages plan costs you $37 per month and goes as low as $17 per month with no limitations at all. You get unlimited landing pages and templates.

Verdict

Unbounce is a decent LeadPages alternative but unfortunately, it isn’t a cheaper alternative to LeadPages. Both landing page builders offer similar features, but because of its lower price, LeadPages is a clear winner.

Infusionsoft


Instapage is a landing page builder designed specifically for PPC marketers. Its focus is on post-click experience and conversion optimization.

It is best suited to digital advertisers and marketers.

Let’s see how it compares to LeadPages…

  • FORMS & PAGES
  • EMAIL MARKETING AND AUTOMATION
  • PRICING

OPT-IN FORMS AND LANDING PAGES

Instapage has its own landing page builder that comes with 200+ customizable templates to choose from.

It offers you with several features like parallax scrolling, advanced landing page design features, lead routing, exit-intent popups, A/B testing, heatmaps, attribution support for PPC, dynamic text replacement, and more.

Instapage lets you manage your team and agency with advanced subaccounts. This makes collaboration a piece of cake.

It integrates seamlessly with Google Analytics and AdWords and that’s how it lets you track, measure, and optimize post-click experience.

Besides, Instapage can be integrated and used with hundreds of third-party tools and apps.

Now comparing these features to LeadPages, you'll see that there are quite a few features that you'll only find with Instapage and that’s primarily because it’s more focused towards PPC and advertisers. In terms of landing page building, there isn’t much difference between the two.

You get all these features with LeadPages as well.

EMAIL MARKETING AND AUTOMATION

Instapage doesn’t offer email marketing and automation service.

However, it can be integrated easily with an email marketing tool like Drip.

Both Instapage and LeadPages are landing page builders and don’t have email marketing services included.

PRICING

Instapage comes with a 14-day FREE trial.

It offers you with 4 packages to choose from:

The Core package is priced at $69 per month and is ideal for new digital marketers. It comes with basic features like mobile responsive builder, 40+ integrations, and Instablocks (the landing page builder).

The Optimizer is priced at $99 per month and is best suited to advanced marketers. It offers additional features like heatmaps, unlimited A/B testing, conversion analytics, and dynamic text replacement.

The Team & Agency is priced at $179 per month and is suitable for teams and agencies. It includes all the features of Optimizer and offers 15 subaccounts, audit log, and branded lead notifications.

The Enterprise has custom pricing. It is a customized plan that’s suited to enterprises that are looking for advanced functionalities. Some of the features include AMP landing pages, real-time collaboration, global blocks, and more.

Instapage isn’t a cheap alternative to LeadPages which starts at $37 per month and goes as low as $17 a month.

You'll find most of the similar Instapage Core and Optimizer features in LeadPages Standard and Pro. So LeadPages is a better and cost-effective option.

Verdict

Instapage is a great landing page builder for marketers and online advertisers while LeadPages is best suited to small and medium-sized businesses.

In terms of features and functionality, there aren’t a lot of differences but Instapage offers you with more features as compared to LeadPages but these extra features and functionalities come at a price.

FINAL WORDS


The tools discussed above are helpful in several ways. Whether you’re looking for a cost-effective landing page builder or an all-in-one marketing suite for your business, you have a lot of options to choose from.

What’s your favorite marketing tool?

What’s the landing page builder that you like and why?

Let me know by leaving a comment below.

Have you used any of these tools?

If not, what marketing tools and platforms have you used?

Let me know by leaving a comment below.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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