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Leadpages vs MailChimp Comparison: Which One Is Right For You?

SpecsLeadpagesMailChimp
Designed ForDigital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsNo email marketing features.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeNo email marketing features.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersNot provided on Leadpages websiteAdditional users with custom permissions can be added to all MailChimp accounts.
Email CoursesNo email marketing features.Unlimited autoresponder series on all plans except free plan.
Automation RulesNo email marketing automation features.Unlimited autoresponder series on all plans.
Responsive Email TemplatesNo email marketing features.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingNot provided on Leadpages websiteA/B email split testing is available, with up to three variables per test.
Lead ScoringNo lead scoring.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationLeadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationLeadpages does not support direct mail automation.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityDesigned for marketers, with a UI and landing page builder that non-designers can quickly master.Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderNo email marketing automation features.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderNo email marketing features.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderLeadBoxes editor with custom color, text, spacing and CSS options.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderOne of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesHundreds of free and premium templates available in the Leadpages Marketplace.No landing pages included with MailChimp.
WordPress PluginLeadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationNo Zapier integration.Supported.
PricingMonthly fee, starting from $25 per month for the Standard plan.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeAll plans come with a 30 day money-back guarantee.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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