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Leadpages vs Salesforce Comparison: Which One Is Right For You?

SpecsLeadpagesSalesforce
Designed ForDigital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsNo email marketing features.All plans support up to 10,000 contacts.
Email VolumeNo email marketing features.Unlimited emails on all plans.
UsersNot provided on Leadpages websiteNot provided on Salesforce Pardot website
Email CoursesNo email marketing features.Unlimited autoresponder series on all plans.
Automation RulesNo email marketing automation features.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesNo email marketing features.Responsive email templates and intuitive email builder.
Email Split TestingNot provided on Leadpages websiteAvailable on Pro and Ultimate plans only.
Lead ScoringNo lead scoring.Lead scoring based on user activity and engagement.
SMS Marketing AutomationLeadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationLeadpages does not support direct mail automation.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for marketers, with a UI and landing page builder that non-designers can quickly master.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderNo email marketing automation features.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderNo email marketing features.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderLeadBoxes editor with custom color, text, spacing and CSS options.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderOne of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesHundreds of free and premium templates available in the Leadpages Marketplace.Several pre-defined landing page templates are included in Pardot.
WordPress PluginLeadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationNo Zapier integration.Supported.
PricingMonthly fee, starting from $25 per month for the Standard plan.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeAll plans come with a 30 day money-back guarantee.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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