|Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
|Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
|Email Marketing Automation
|Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
|Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000.
|Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
|Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000.
|Additional users with custom permissions can be added to all MailChimp accounts.
|One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month.
|Unlimited autoresponder series on all plans except free plan.
|Unlimited email courses on all plans.
|Unlimited autoresponder series on all plans.
|Unlimited automation rules on all plans.
|Responsive Email Templates
|Pre-build responsive email templates are included, as well as an email designer tool.
|Email templates are responsive and customizable.
|Email Split Testing
|A/B email split testing is available, with up to three variables per test.
|Support for 1-4 email variations per split test with full performance reporting.
|Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
|Lead scoring based on user profile and behavior, with score degradation.
|SMS Marketing Automation
|MailChimp supports SMS marketing automation via the Text Marketer integration.
|Ontraport supports two-way SMS communication.
|Direct Mail Automation
|MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
|Ontraport supports automated postcard marketing. PURLs are supported.
|UI and Usability
|Clean, user-friendly interface designed for people without coding or technical knowledge.
|Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface.
|Automation Workflow Builder
|Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
|Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills.
|Email Course Builder
|Email autoresponder courses are easy to create, schedule and configure.
|ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience.
|Forms & Landing Pages
|Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
|ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms.
|Landing Page Builder
|MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
|ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process.
|Landing Page Templates
|No landing pages included with MailChimp.
|Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more.
|MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
|Simple integration with WordPress using the PilotPress and ONTRApages plugins.
|More than 700 integrations with landing page, analytics, CRM and payment processing software.
|More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more.
|Free for under 2,000 subscribers. Paid plans start from $10 per month.
|Monthly fee, starting from $79 per month for the Basic plan.
|Minimum Contract Term
|No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
|No minimum contract. Plans start from one month.
|No joining fee.
|No joining fee.
|MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
|90 day money-back guarantee with Basic, Pro and Team plans.
|Personalized support via email, as well as online support resources.
|Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours.