| Specs | MailChimp | Ontraport |
|---|---|---|
| Designed For | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Additional users with custom permissions can be added to all MailChimp accounts. | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Unlimited autoresponder series on all plans except free plan. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited autoresponder series on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Pre-build responsive email templates are included, as well as an email designer tool. | Email templates are responsive and customizable. |
| Email Split Testing | A/B email split testing is available, with up to three variables per test. | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | MailChimp supports SMS marketing automation via the Text Marketer integration. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Clean, user-friendly interface designed for people without coding or technical knowledge. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | Email autoresponder courses are easy to create, schedule and configure. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | No landing pages included with MailChimp. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | More than 700 integrations with landing page, analytics, CRM and payment processing software. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Free for under 2,000 subscribers. Paid plans start from $10 per month. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized support via email, as well as online support resources. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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