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MailChimp vs Ontraport Comparison: Which One Is Right For You?

SpecsMailChimpOntraport
Designed ForBloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
Email Marketing Automation
ContactsUp to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000.
Email VolumeUp to 12,000 emails per month on free plan. Paid plans offer unlimited emails.Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000.
UsersAdditional users with custom permissions can be added to all MailChimp accounts.One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month.
Email CoursesUnlimited autoresponder series on all plans except free plan.Unlimited email courses on all plans.
Automation RulesUnlimited autoresponder series on all plans.Unlimited automation rules on all plans.
Responsive Email TemplatesPre-build responsive email templates are included, as well as an email designer tool.Email templates are responsive and customizable.
Email Split TestingA/B email split testing is available, with up to three variables per test.Support for 1-4 email variations per split test with full performance reporting.
Lead ScoringLead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.Lead scoring based on user profile and behavior, with score degradation.
SMS Marketing AutomationMailChimp supports SMS marketing automation via the Text Marketer integration.Ontraport supports two-way SMS communication.
Direct Mail AutomationMailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.Ontraport supports automated postcard marketing. PURLs are supported.
UI and UsabilityClean, user-friendly interface designed for people without coding or technical knowledge.Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface.
Automation Workflow BuilderEasy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills.
Email Course BuilderEmail autoresponder courses are easy to create, schedule and configure.ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience.
Forms & Landing Pages
Form BuilderForm builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms.
Landing Page BuilderMailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process.
Landing Page TemplatesNo landing pages included with MailChimp.Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more.
WordPress PluginMailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.Simple integration with WordPress using the PilotPress and ONTRApages plugins.
IntegrationsMore than 700 integrations with landing page, analytics, CRM and payment processing software.More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more.
Zapier IntegrationSupported.Supported.
PricingFree for under 2,000 subscribers. Paid plans start from $10 per month.Monthly fee, starting from $79 per month for the Basic plan.
Minimum Contract TermNo minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeMailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.90 day money-back guarantee with Basic, Pro and Team plans.
SupportPersonalized support via email, as well as online support resources.Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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