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MailChimp vs Salesforce Comparison: Which One Is Right For You?

SpecsMailChimpSalesforce
Designed ForBloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUp to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.All plans support up to 10,000 contacts.
Email VolumeUp to 12,000 emails per month on free plan. Paid plans offer unlimited emails.Unlimited emails on all plans.
UsersAdditional users with custom permissions can be added to all MailChimp accounts.Not provided on Salesforce Pardot website
Email CoursesUnlimited autoresponder series on all plans except free plan.Unlimited autoresponder series on all plans.
Automation RulesUnlimited autoresponder series on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesPre-build responsive email templates are included, as well as an email designer tool.Responsive email templates and intuitive email builder.
Email Split TestingA/B email split testing is available, with up to three variables per test.Available on Pro and Ultimate plans only.
Lead ScoringLead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.Lead scoring based on user activity and engagement.
SMS Marketing AutomationMailChimp supports SMS marketing automation via the Text Marketer integration.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationMailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityClean, user-friendly interface designed for people without coding or technical knowledge.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderEasy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderEmail autoresponder courses are easy to create, schedule and configure.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderForm builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderMailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesNo landing pages included with MailChimp.Several pre-defined landing page templates are included in Pardot.
WordPress PluginMailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 700 integrations with landing page, analytics, CRM and payment processing software.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingFree for under 2,000 subscribers. Paid plans start from $10 per month.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeMailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email, as well as online support resources.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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