| Specs | MailChimp | Salesforce |
|---|---|---|
| Designed For | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. | All plans support up to 10,000 contacts. |
| Email Volume | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. | Unlimited emails on all plans. |
| Users | Additional users with custom permissions can be added to all MailChimp accounts. | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited autoresponder series on all plans except free plan. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited autoresponder series on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | Pre-build responsive email templates are included, as well as an email designer tool. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B email split testing is available, with up to three variables per test. | Available on Pro and Ultimate plans only. |
| Lead Scoring | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | MailChimp supports SMS marketing automation via the Text Marketer integration. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Clean, user-friendly interface designed for people without coding or technical knowledge. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | Email autoresponder courses are easy to create, schedule and configure. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | No landing pages included with MailChimp. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | More than 700 integrations with landing page, analytics, CRM and payment processing software. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Free for under 2,000 subscribers. Paid plans start from $10 per month. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. | Annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via email, as well as online support resources. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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