| Specs | MailChimp | Simplero |
|---|---|---|
| Designed For | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Additional users with custom permissions can be added to all MailChimp accounts. | Not provided on Simplero website |
| Email Courses | Unlimited autoresponder series on all plans except free plan. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited autoresponder series on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Pre-build responsive email templates are included, as well as an email designer tool. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | A/B email split testing is available, with up to three variables per test. | Not provided on Simplero website |
| Lead Scoring | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. | None. |
| SMS Marketing Automation | MailChimp supports SMS marketing automation via the Text Marketer integration. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. | Simplero does not support direct mail automation. |
| UI and Usability | Clean, user-friendly interface designed for people without coding or technical knowledge. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Email autoresponder courses are easy to create, schedule and configure. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | No landing pages included with MailChimp. | Not provided on Simplero website |
| WordPress Plugin | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. | None. |
| Integrations | More than 700 integrations with landing page, analytics, CRM and payment processing software. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Free for under 2,000 subscribers. Paid plans start from $10 per month. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. | Not provided on Simplero website |
| Support | Personalized support via email, as well as online support resources. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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